Alfieri & St.John

YEAR: 2016
LOCATION: Rome, Italy   
TYPE: Retail
CLIENT: Alfieri and St. John
STATUS: Completed

The well-known jewelery brand Alfieri & St. John, belonging to the Damiani Group since 1977, has been acquired by the Società Gens Aurea S.p.A. in 2016, which decided to relaunch it on the market by creating a network of flagship stores in Rome, Milan, Madrid to start.

The project was born from the idea of highlighting the creations of Alfieri & St. John, framing them as if they were works of art, inside perspective niches in black steel, with internal flared walls. Each niche has a different interior height, to create a movement on the exhibition wall and give the possibility to play with the shelves, always in steel, and with the alternation in the display of necklaces, earrings, bracelets and rings, strictly illuminated by LED spotlights.